Thursday, June 7, 2012

Babar ~ Finds A New Toy Partner~!!

Toronto's Nelvana Enterprises as well as, The Clifford Company, have joined partnership with a New York~based, Yottoy Productions, to develop a new line of soft toys which are being based on the classic Babar book series, marking it's 80th anniversary.

Production will launch a vintage plush which will be designed around the literary versions of King Babar and his wife, Celeste.  The new toy line is set to launch in the US this Fall, 2012.  Also in the works, will be a licensing program built around their new CGI "older preschool" series, Babar and the Adventures of Badou.

post signature