Henson Co. Taking Frog and Toad to the Big Screen~!!

L.A. based, Jim Henson Company has recently picked up the film and consumer product rights to the 1970's classic, "Frog and Toad" written and illustrated by Arnold Lobel.

Currently in the works is an animated film featuring the reptile friends in comic adventures as well as a licensing program based on the series' original artworks is also in the future development of the Frog and Toad series.

Lobel's series consists of four Frog and Toad books and five short stories that have sold more than 13 million copies and still continues to sell in excess of one million copies annually for publishing house, HarperCollins.

Lisa Henson is set to produce the animated film which is currently slated for a 2014 release, while Adam and Adrianne Lobel will be the executive producers.  Craig Bartlett of Dinosaur Train and Hey Arnold! fame will be scripting and Hoodwinked's, Cory Edwards is set to direct.

Product launch is set to begin in 2013 with softgoods primarily being TJHC's focus with such items like onesies, layettes, nightwear and statement~based apparel for adults, as well as accessories, gift and room decor.  A second more mass~market will launch with the movies release and will be inspired by the upcoming film.