Along with Christmas and Valentine’s Day, Halloween is a crucial date in the calendar for any shop looking to boost its sales with some extra marketing.
Let your staff enjoy the fun by coming to work in Halloween costume. Boost morale with a Halloween after-party or a prize for the best outfit. Make sure you join in as well - they will enjoy the sight of the boss letting their hair down.
Stock up on Halloween goodies and display them at the front of your shop. Even if buckets of eyeball sweets and plastic vampire fangs aren’t your usual fare this is a good way to bring in new customers, particularly if they have children with them!
Set up an apple bobbing or ‘guess the number of spiders in the jar’ competition and give the proceeds to charity. Or run a competition for children to draw Halloween pictures that can be displayed in your window, with prizes for the scariest pictures.
Don’t forget to decorate your website either. A graphic designer will easily add a few cobwebs, spiders and ghosts to your site. Just remember to remove them after the 31st. Nothing says out of date quite as much as a Halloween site in December!
Make sure you send out a press release about your Halloween activities, particularly if you are running a competition for charity, and invite your local newspaper to take pictures of your staff in costume. Most local newspapers will be doing a ‘Halloween round-up’ on the 31st, so make sure you let them know in advance that there will be photo opportunities at your shop.
Once Halloween is over make a note of what worked well and what didn’t so that you can keep it for reference next year. And then start planning for Christmas!
Rachel is a business blogger specialising in retail and currently on the lookout for shops for sale.