Wednesday, July 18, 2012

Teenage Mutant Ninja Turtles Explode Into Action~!!

The new CG~animated Teenage Mutant Ninja Turtles series is set to premiere in October and Nickelodeon & Viacom Consumer Products have secured over 30 UK licensees as well as, launching a new website for the upcoming show.

In what is being considered the largest number of licensing deals for any Nickelodeon property in the UK before a series has even debuted, Nick has acquired many companies to help promote the new TMNT series.

Action figures are set to be shipped for December by Flair on behalf of Playmate Toys, bedroom and outdoor play ranges from Worlds Apart, wheeled goods and arts & crafts from Sambro, outerwear from TV Mania, nightwear by Cooneen Misirli, accessories and gifts being marketed by VMC, William Lamb and Zeon, food licensing by Lightbody and Copywrite Designs, Hallmark, moonpig.com and Amscan will be distributing the stationery and back to school merchandise.  Also included as part of the deal are Charcter World and Vogue who have signed on for homewares, Egmont for annuals books and Parragon for publishing, making this an extra~ordinary promotional launch.

To further promote TMNT brands, Nick will also be launching "an immersive website", turtles.nick.co.uk and will be shared across 13 regions and 10 languages.  The new site will feature sneak previews of the series, games, quizzes and more and is set to launch on July 19th~!!

Sales will begin in the United States and will eventually trickle out to International sales by Fall.

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