Enter the Return Of Mike And Ike Movia Mania Contest~!!

Enter The Return of MIKE AND IKE®

Movie Mania Contest

From May 15 – August 15 at www.MikeandIke.com

Win The Grand Prize Home Entertainment System

Plus Over 100 Other Chances To Win!

Bethlehem, PA (May 2013) – To celebrate the return of MIKE AND IKE®, and the movie trailer “The Return of Mike and Ike,” fans are invited to enter the MIKE AND IKE® Movie Mania Sweepstakes. From May 15th until August 15th, all U.S. residents, 13 years of age and older, are welcome to enter at www.mikeandike.com.

There will be amazing prizes including: One Grand Prize Winner will win a Home Entertainment System that includes a large screen LED Smart HDTV plus a Blu-ray Home Theater System valued at approximately $1,800. There are also over 100 other prizes including:

25 Third Prize Winners: MIKE AND IKE® Candy Prize Pack which consists of a box of 24 1.8 oz. packs.

100 Second Prize Winners: Fandango Movie Tickets which are redeemable online with code.

25 First Prize Winners: 1 Year Netflix Gift Subscription that is redeemable online with code.

Additionally, there will be approximately 150 Instant Win prizes randomly given out over the course of the 3-month contest.

“We are thrilled that the Mike and Ike duo have re-united for the love of their fans and for the candy,” said Donald Houston, Category Brand Manager for MIKE AND IKE candy. “It is due to the fans that the duo has returned. We thank the Mike and Ike fans for their support and we hope they enjoy the new flavors and this program.”

“The MIKE AND IKE® Movie Mania Promotion” will run from May 15, 2013 through August 15, 2013. The Grand Prize Drawing will take place on August 30, 2013. To enter, simply log onto www.mikeandike.com and fill out the form provided. The contest rules allow one entry per day, per participant, not counting bonus entries. Bonus entries can be gained toward the Grand Prize Drawing for every one friend that they refer via e-mail. Other ways to earn bonus entries include sharing the contest on Facebook or Twitter using the direct share links from the contest website. Following the initial entry, UPC codes are required for each subsequent entry. UPC codes can be found on all MIKE AND IKE® products as well as by request. For official rules please visit www.mikeandike.com.

Mike and Ike are re-uniting for the love of their fans and their passion for MIKE and IKE® candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE® candy. Mike and Ike have fused their individual interests in an effort to make their candy better than ever with new packaging designs inspired by Ike and a new flavor, Strawberry Reunion, inspired by Mike’s hip-hop song “Strawberry or Die” that he produced last year. Strawberry Reunion and all other varieties of MIKE AND IKE® candies have amplified flavor with the addition of real fruit juices in each piece of candy!

Just Born, Inc., makers of MIKE AND IKE®, PEEPS®, HOT TAMALES® and GOLDENBERG’S PEANUT CHEWS® candies, recently confirmed rumors that the legendary candy duo, Mike and Ike, have re-united. The candy duo cited irreconcilable creative differences a year ago, which caused them to stop collaborating on their famous fruit chewy candies.

About Just Born:

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

For more information on the split and to follow Mike and Ike’s individual exploits, log onto www.facebook.com/mikeandike.