Enter the "Where Are Mike & Ike~?" Contest

Famous Candy Icons Split - Help Find Them!

Enter the “Where Are Mike and Ike?” Contest to Win an Apple iPod Touch and other MIKE AND IKE® Prizes

Contest Runs from May 29^th to July 11^th 2012

Bethlehem, PA (May 2012) – Just Born, Inc., makers of MIKE AND IKE®, need your help to find Mike and Ike and reunite the delicious candy making duo.

“Where Are Mike and Ike?” is a social media based contest where participants will be asked a question about the location or activities of Mike or Ike. Participants will be given a link to one of the MIKE AND IKE® social media pages to get a clue that will help them answer their question. Each Tuesday and Friday, a new question will appear on the contest page.

Participants can earn points by answering the questions correctly, sending tweets about the contest, liking the MIKE AND IKE® Facebook page and emailing up to five (5) friends per day requesting that they enter the contest (points are awarded only after the friend participates).

During the contest, participants can view a leader board to see which three players have the highest number of points.

After July 11^th, the one (1) participant with the highest number of points will receive an Apple iPod Touch. Four (4) second prize winners will each receive an Apple iPod Shuffle. Fifteen (15) third prize winners will each receive a box of twenty four (24) 1.8 oz bags of MIKE AND IKE® Original Fruits™ and a MIKE AND IKE® t-shirt.

In addition, each week there will be a random drawing that will award any of the participants a MIKE AND IKE® t-shirt and a box of twenty four (24) 1.8 oz bags of MIKE AND IKE® Original Fruits™

To Enter:

Participants can enter the contest by visiting the MIKE AND IKE® Tumblr page at www.mikeandiketumblr.com.

Music Video Debut:

Since the split, Mike has been working on his music. He recently debuted his first music video, “Strawberry or Die”, featuring Blaze Kelly. The vibrant music video can be seen here.

About Mike and Ike

MIKE AND IKE® candy, with varieties such as Original Fruits, Tropical Typhoon®, Berry Blast®, RedRageous!™ and others, will continue to be offered at all retailers. Consumers will see no changes in flavors or distribution.

The independent and talented duo have decided to follow their true passions. Mike is a musician at heart and is rumored to be producing a CD; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel, Lennon and McCartney or even hip hop legends Slick Rick and Dougie Fresh.

“People of all ages love MIKE AND IKE® and we are reassuring fans and our retail partners that our famous fruit-chewy candies will continue to be produced and sold as we get this resolved,” says Donald Houston, Senior Marketing Manager for MIKE AND IKE®.

Consumers will be surprised to see packaging with one of the names scratched out with a note on the back and directions to the brand’s Facebook page. Retailers will feature new MIKE AND IKE® displays.

For more information on the split and to follow Mike and Ike’s individual exploits, log onto www.facebook.com/mikeandike.